Paul Rand's Logos

Images found at: http://www.logodesignlove.com/all-about-paul-rand (Accessed: 27 April 2012)

I think we can say that Paul Rand is the father of logos, he created his own style that made him famous over the years, and also opened a new window towards logos and what they represent, as  ‘he was one of the originators of the Swiss Style of graphic design’. He did had a background in visual arts, but then he switched to graphics which turned out to be the best decision he made probably. He created corporate identities for ABC, IBM, and more others, and also one for Ford, even if they decided not to use it.  One of the most important things he also made is that he inspired so many people with his designs to take more chances and create something unique, something outside the box, without being afraid of the criticism and judgment that may come across.  He also basically labeled the graphic world with a new type of design that came out very strong and modern, and if we take for example the IBM poster, which is straight forward, but has funny elements to it that makes it special and distinctive. I would say that in my opinion, that is the most successful poster from the ones he created.

Reference list: (2008) ‘All about Paul Rand’, LOGODESIGNLOVE, 18 February. Available at: http://www.logodesignlove.com/all-about-paul-rand (Accessed: 27 April 2012)